Birds found around the rainforest lodges of Ecuador just love to decorate themselves, especially males who live by the philosophy of the more uncomfortable the adornment, the better. Beauty, for them, knows no pain.

Courtship is a competitive sport for birds, and as the females are so demanding, the males sometimes put on awkward and heavy costumes to catch their fickle eyes.

If the exaggerated embellishments of feathers and crests don’t work, the males become all the more boisterous, trying even harder with elaborate songs and dance routines in which they deploy all their splendid charms and let rip in front of the ladies who peep at them suspiciously through the branches.

It doesn’t seem like a great plan, as with all the commotion and in plain sight of the whole forest they can also attract predators, who could take advantage of the vulnerable state that love brings about in feathered beings – to entrap them.

Even so, evolution has favoured some species that have survived, in spite of their weird, inconvenient, but beautiful adornments, and today they not only present a spectacle to their timid would-be girlfriends, but are also the object of much admiration for many bird-watchers who passionately seek seem out in the forest. Such is the case with the incredibly rare long-wattled umbrellabird (Cephalopterus penduliger), found almost exclusively around the jungle lodges of Ecuador.